Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, analyse site traffic, and deliver personalised content. You can control cookies through your browser settings.

2. Types of Cookies We Use

Strictly Necessary Cookies

Purpose: Essential for website functionality, security, and compliance.

• Session cookies (maintain your login)
• Security cookies (prevent fraud)
• CSRF tokens (protect against cross-site attacks)

Status: Always enabled. Cannot be disabled.

Analytics Cookies

Purpose: Understand how visitors use our site.

• Google Analytics (_ga, _gid, _gat)
• Track page views, bounce rate, user flow
• Retention: 26 months

Status: Requires your consent. Opt-out available.

Marketing & Advertising Cookies

Purpose: Deliver personalised ads and measure campaign performance.

• Google Ads (_gac, _gcl_au)
• Audience segmentation and retargeting
• Conversion tracking

Status: Requires your consent. Disabled by default (Consent Mode v2).

Preference Cookies

Purpose: Remember your choices and settings.

• Language preference
• Cookie consent preference
• Theme selection

Status: Requires your consent.

3. Third-Party Cookies

We use services from third parties that may set their own cookies:

• Google Analytics: Website analytics
• Google Ads: Advertising and conversion tracking
• Google Maps: Location embedding (on Contact page)

These services are bound by their own privacy policies. We recommend reviewing them at Google Privacy Policy.

4. Consent Mode v2

We implement Google Consent Mode v2, which respects your privacy preferences:

• Default: All ad-related cookies are disabled
• On Consent: We enable ad_storage, ad_user_data, ad_personalization
• On Rejection: We respect your choice and disable these cookies

5. Managing Your Cookies

Via Our Website

Use the cookie banner and cookie settings modal to manage your preferences at any time. Your choices are saved locally and respected across visits.

Via Your Browser

You can block or delete cookies through your browser settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Privacy, search and services → Clear browsing data

Opt-Out from Google Services

• Google Analytics: Analytics Opt-out Browser Add-on
• Google Ads: Google Ad Preferences

6. Do Not Track

If you enable "Do Not Track" in your browser, we will respect this preference. However, some analytics and advertising features may be limited.

7. Legal Basis

We use cookies under the following legal bases:

• Consent: For marketing and analytics cookies
• Legitimate Interest: For website improvement and security
• Legal Obligation: For compliance tracking

8. Data Protection

All cookie data is processed in accordance with UK GDPR and the Data Protection Act 2018. Your cookie preferences and data are stored securely and not shared with unauthorised parties.

9. Cookie Duration

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for specified periods (e.g., 26 months for analytics)
• Your Preference: Stored for 1 year

10. Changes to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated date. Your continued use of the website implies acceptance of the revised policy.

11. Contact Us

Questions about our cookie practices? Contact us:

Email: info@sparkyrcartilage.world
Phone: +44 20 7946 0958
Address: 57 Brewer Street, London, W1F 9US, United Kingdom